What the formula measures
Engagement rate adds likes, comments, saves, and shares, then divides that total by followers or reach. Use the same method each time so the comparison stays meaningful.
Engagement Rate
Calculator
Measure how actively people respond to your content. Compare by followers for a public benchmark or by reach for post performance.
Private. No signup. Runs in your browser.
Followers or reach?
Use followers when comparing accounts or building a media kit. Use reach when judging how an individual post performed among the people who actually saw it.
Compare like with like, not one number in isolation.
Which engagement method should I use?
Use followers when comparing public account performance. Use reach when reviewing a specific post or Reel because it reflects the people who actually saw that content.
Why include saves and shares?
Likes and comments are only part of the response. Saves and shares can reveal that a post was useful enough to revisit or pass to someone else.
Can I compare different post formats?
Yes, but keep the calculation method and date range consistent. Compare Reels with Reels and carousels with carousels before drawing broader conclusions.
Does WePhoto store my account data?
No. This calculator does not connect to an account or send the values anywhere. The result is calculated locally in your browser.